SEVEN FOOT COWBOY
Seven Foot Cowboy was launched in 2010 as a progressive jean brand. It was born out of the the directional two year collaboration project and joint label, Rough Riders designed by POKIT for Lee Jeans Japan. A unique dissection of the jean, Seven Foot Cowboy is the heroic American jean given the inimitable POKIT style treatment. It is a larger than life take on the American West and with its 1950’s inspired artwork it has also developed its own unique and specific cult following of denim enthusiasts and selvedge aficionados. The jeans convey that 'dead-stock' feeling but they're designed in every way to be the modern working cowboy jean...even if they're only worn in West London. Product and performance comes first just as you would expect from POKIT.